Directory Website Promotion

Directory website promotion is one important aspect of ensuring your website is found anytime a customer comes looking. The use of directories goes beyond the benefits provided by simple search engine optimization (SEO) and key word placement. Directories deliver extended value and provide you with more visibility and control.
Without the proper tools in place, it is easy to understand why certain website promoters believe SEO is enough to drive traffic to a website. After all, the majority of people use search engines such as Google and Yahoo! to search for information on specific topics. For those individuals who already know what they are looking for and want to weed through the junk, directories provide a much more organized approach to valuable information. to make money online


*Value in the Content

The reality of the science of the Internet dictates certain sites will use key word optimization to drive traffic of any kind to their site. This is fine for sites seeking only to increase their numbers of generated ad dollars through clicks. Such a strategy will fall flat for the company seeking to drive purchase ready customers to their site.

When your site offers valuable content relevant to visitors who land on your site, you have a much better change of ranking high in a directory. For this reason, experienced online marketing firms will encourage you towards directory website promotion. In other words, design your site such that directories quickly log and rank its performance and content.

*Stickiness Matters

A website is sticky when it grabs the attention of the visitor and keeps them on the site. A customer's time is very valuable and if he or she is looking for very specific information, he or she will not stay on a site more than a second or two if the site doesn't offer what he or she is looking for.

When you develop a strategy that grabs the right customer from the search engine result and keeps them on your site looking at information, services or products, you have achieved some level of stickiness with the customer. If they return a second time and/or take action, you have achieved the goal of any marketing campaign. The stickiness of your site is captured by directories and contributes to your rank. Keep this in mind when developing directory website promotion campaigns.

*Will They Act

Keep in mind the realities of business when developing directory website promotion for your site. No matter how great your website looks or how high it ranks on a Google search return, if it does not compel the visitor to act, it doesn't matter how many hits you have. Yes, the hits are still captured and ranked by the directory, but that alone doesn't make you money.

A proven provider such as Wag the Dog Marketing can deliver considerable value in designing your marketing and promotions to ensure those who land on your site take action. This will ensure you can drive revenue and execute a sustainable strategy to capitalize on the value you already offer.

By Elroy Evans
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